The World Jewish Congress Digital Ambassador Club, an initiative launched by the organization to combat online activity by and on behalf of the Boycott, Divestment, and Sanctions movement that seeks to isolate Israel internationally over the ongoing Israeli-Palestinian conflict, has recruited some 40,000 participants and is starting to bear fruit.
When the project was still in its beta stage, WJC "ambassadors" managed to circulate a petition that led to a meeting with Bulgarian President Ruman Radev that focused on the need to prevent a planned neo-Nazi march in his country.
With the trial period now over, the WJC has officially launched the project.
The digital ambassadors initiative includes a cutting-edge website, private groups that operate on social media platforms, mailing lists, and direct contact with prominent anti-BDS activists. The WJC said it believes that in the next few months, its base of digital activists will expand to some 100,000, who will lead widespread international campaigns advocating for the state of Israel and the Jewish community.
A WJC delegation comprising some 60 heads of WJC-affiliated communities from 50 countries has been in Israel since Sunday for the organization's annual National Community Directors' Forum.
CEO and Executive Vice President of the World Jewish Congress Robert Singer said that the WJC continued to work at every level to "contain" anti-Semitism and the movement to delegitimize Israel.
Singer said that in recent years, social media had become the "main stage" for pro-BDS groups, but the WJC would "not let lies take over the world."
Singer said that the WJC would use the digital ambassadors initiative, as well as other tools, to present the "true face" of Israel and the world's Jewish communities.
Meanwhile, prominent BDS activist Professor Anthony Hall, who is under investigation for Holocaust denial, has accused Jewish families of "Islamophobia."
On June 15, Hall was interviewed by the online program False Flag Weekly News and said that "philanthropic families of Jewish background are funding the Islamophobia industry."
Activity by B'nai B'rith in Canada has helped bring Hall's positions to light. The Jewish service organization said that Hall spread conspiracy theories about Zionism and encouraged skepticism about the Holocaust.
