Foreign Ministry taps model, actress and TV personality Moran Atias to represent Israel at Expo 2015 Milan, which is to focus on agricultural innovation • Atias is popular in Italy, having gotten her start modeling there last decade.
Israeli model and actress Moran Atias
Photo credit: Reuters
You may be used to seeing Moran Atias in advertisements, magazines and films, but soon the actress is going to become the face of Israeli agricultural innovation.
Riding Atias' popularity in Italy -- she got her start modeling there a decade ago -- the Foreign Ministry has tapped the model, actress and TV personality to represent Israel at Expo 2015 Milan, an international exposition focusing on innovation.
Though the event is still quite a bit in the future, the Foreign Ministry has already created a promotional clip featuring its star, Atias.
"At the Israeli booth at Expo 2015 Milan, I will tell the world about what Israelis are most proud of: Our farmers, and innovations born in Israel that changed the world," she says in the clip.
The theme of 2015 exposition, the first since Expo 2012 in South Korea, is innovation and its relation to food production and diet.