Saturday December 20, 2014
Israel Hayom
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20.12.2014
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An inside look at the PR campaign that brought Shalit home

Four years ago, after a year and a half of media silence, and the sense that Gilad Shalit was starting to be forgotten, Noam Shalit enlisted the help of a public relations firm • That is how the abducted soldier became "everyone's son."

Nir Volf

The picture that became an icon. It reads "Gilad is still alive."
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