A new survey issued on Wednesday found that Israel Hayom continues to be the leading daily newspaper paper in Israel. The survey, encompassing the period between July 2011 and June 2012, suggests that Israel Hayom's readership is stable, retaining a 38.1 percent exposure rate (compared with a previous survey for the period of July 2010 to June 2011).
The survey was conducted by TGI, one of Israel's leading market research companies.
The latest data suggests Israel Hayom's weekday edition enjoys the highest exposure rate in Israel for the second year in a row.
While Yedioth Ahronoth's weekend edition is still the most read paper on Friday, Israel Hayom's weekend edition has not shed readers (the ostensible uptick over the survey's period is within the margin of error and therefore statistically insignificant, as is the drop over the six month periods July-to-December and January-to-June 2012).
About 5,000 respondents were sampled for this survey, which covered all major Hebrew dailies and radio broadcasts. TGI is affiliated with Kantar Media, an independent body that conduct media readership analysis on an ongoing basis in Israel.
Israel Hayom is a daily newspaper, with 275,000 copies home delivered or distributed to subscribers each morning, five days a week. On Friday, when the weekend edition comes out, 350,000 copies are distributed or home delivered. Home deliveries to subscriber households complement the array of distribution points, which include office buildings, public spaces and key intersections.