Members of Likud-Beytenu have begun voicing their opposition to the party's campaign against Habayit Hayehudi Chairman Naftali Bennett, claiming that the negative campaign has hurt the Likud's national-religious constituency.

The Likud unleashed its "Habayit Hayehudi — not what you think" campaign two days ago, which emphasizes that most of the candidates on Habayit Hayehudi's list are unknown to voters, and that some of them hold views that are sexist or extremist. High-tech millionaire Bennett's charisma has managed to attract interest, but many potential voters would be turned off if they knew more about the other candidates, Likud sources say.

"Many of the people who are considering voting for Habayit Hayehudi are unaware of the connection between that party and the [far-right] Tkuma party and its leaders," a Likud source told Israel Hayom on Wednesday.

Likud-Beytenu is preparing to launch a more positive campaign, one that emphasizes their party's commitment to Israel's security. The party released a video on Thursday featuring Prime Minister Benjamin Netanyahu. The video has Netanyahu, in his office with a large map of the Middle East in the background, pledging to deploy the heralded Iron Dome missile defense system throughout Israel, to defend Israel's borders with a security fence and to prevent Iran from getting nuclear weapons.

Likud-Beytenu is planning to send telephone messages to 3 million homes, nearly all of Israel, urging them to support Netanyahu in the elections. Israelis who are known Likud supporters will receive another phone call before the elections and on election day, to remind them to go to the voting booths.