Thursday April 24, 2014
Israel Hayom
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24.04.2014
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'Israel Under Fire slogan damaged Israeli tourism marketing efforts'

The slogan "Israel Under Fire," used by various Israeli government bodies during Operation Pillar of Defense last November, was disastrous for Israeli tourism, the head of the Tourism Ministry's marketing department said Monday.

Amir Mizroch

The rocket or the slogan? A Hamas rocket in southern Israel during Pillar of Defense
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Photo credit: AFP
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