Riki Rov is a member of Israel Hayom's founding team. From 1996 to 2001, Rov served as an economist at the Middle East Automobile Agency, an importer of Fiat, Alfa Romeo, and Lancia automobiles. Between 2001 and 2006, she served as the chief economist of the Taldor Group’s Finance Department. As part of her job, she was in charge of the Group’s pricing, budget and control policy. Rov has served as vice president of finance at Israel Hayom since 2007. Rov holds a master’s degree in economics from the Hebrew University of Jerusalem. She is married to Lior and has three children.