Wednesday Jul 9, 2025
NEWSLETTER
www.israelhayom.com
  • Home
  • News
    • Israel
    • Israel at War
    • Middle East
    • United States
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
  • In Memoriam
www.israelhayom.com
  • Home
  • News
    • Israel
    • Israel at War
    • Middle East
    • United States
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
  • In Memoriam
www.israelhayom.com
Home Science & Technology

Facebook expands ad map to include Israelis living beyond Green Line

by  Shlomo Cesana
Published on  03-16-2018 00:00
Last modified: 05-15-2019 14:06
Share on FacebookShare on Twitter

Facebook has amended its policy to allow Jewish neighborhoods located outside the 1967 borders to be included in ads targeting residents of Jerusalem.

Prior to the change, companies that advertised products or services to Israelis on Facebook would only be able to target Israelis living inside the Green Line. The ads would not reach the residents of neighborhoods established after Israel captured parts of the West Bank in east Jerusalem in the 1976 Six-Day War, such as Gilo, Pisgat Ze'ev and Neve Yaakov.

After learning of the issue from Israeli news site "Hottest Place in Hell," which encountered difficulties when trying to target locations in Israel on Facebook, Deputy Foreign Minister Tzipi Hotovely reached out to Facebook to demand an explanation.

In a letter of complaint, Hotovely  wrote, "It is unfathomable for Facebook  to exclude neighborhoods in east Jerusalem from the map of Israel within the framework of its advertising tools. … According to the [location targeting] map Facebook presents, neighborhoods like Gilo, French Hill, Pisgat Ze'ev and others do not even appear on the map of Israel."

Facebook was quick to respond. In a letter to Hotovely, Jordana Cutler, a former adviser to Prime Minister Benjamin Netanyahu now tasked with handling the tech giant's relations with the Israeli government, wrote that Facebook agreed that "a commercial business should not define the borders of any country" and announced the problematic map excluding the newer neighborhoods had been removed from the site.

Hotovely welcomed the move and thanked Facebook "for their swift response and professional handling of the issue."

Related Posts

Why is Matcha good for you? Here are 4 reasons why you have to start drinking MatchaFrederic J. BROWN / AFP

Why is Matcha good for you? Here are 4 reasons why you have to start drinking Matcha

by Dana Samsonov

The vibrant green drink flooding social media isn’t just photogenic – it offers a wealth of health benefits worth sipping...

NVIDIA stock surges in Q2 amid AI boomREUTERS/Sarah Meyssonnier/Pool EPA/SARAH MEYSSONNIER / POOL MAXPPP OUT; Thomas SAMSON / AFP

NVIDIA plans massive tech campus in Israel, boosting AI innovation

by Roi Bet Levi and Erez Linn

Global chip giant seeks 29 acres for R&D hub, signaling major expansion less than a decade after its acquisition of...

OpenAI throws cold water on Robinhood's crypto partyReuters / Andrew Kelly/File Photo

OpenAI throws cold water on Robinhood's crypto party

by Erez Linn

OpenAI has publicly distanced itself from Robinhood's new tokenized equity offering, declaring that the crypto tokens do not represent actual...

Menu

Analysis 

Archaeology

Blogpost

Business & Finance

Culture

Exclusive

Explainer

Environment

 

Features

Health

In Brief

Jewish World

Judea and Samaria

Lifestyle

Cyber & Internet

Sports

 

Diplomacy 

Iran & The Gulf

Gaza Strip

Politics

Shopping

Terms of use

Privacy Policy

Submissions

Contact Us

About Us

The first issue of Israel Hayom appeared on July 30, 2007. Israel Hayom was founded on the belief that the Israeli public deserves better, more balanced and more accurate journalism. Journalism that speaks, not shouts. Journalism of a different kind. And free of charge.

All rights reserved to Israel Hayom

Hosted by sPD.co.il

  • Home
  • News
    • Israel at War
    • Israel
    • United States
    • Middle East
    • Sports
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
    • Environment & Wildlife
    • Health & Wellness
  • In Memoriam
  • Subscribe to Newsletter
  • Submit your opinion
  • Terms and conditions

All rights reserved to Israel Hayom

Hosted by sPD.co.il

Newsletter

[contact-form-7 id=”508379″ html_id=”isrh_form_Newsletter_en” title=”newsletter_subscribe”]

  • Home
  • News
    • Israel at War
    • Israel
    • United States
    • Middle East
    • Sports
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
    • Environment & Wildlife
    • Health & Wellness
  • In Memoriam
  • Subscribe to Newsletter
  • Submit your opinion
  • Terms and conditions

All rights reserved to Israel Hayom

Hosted by sPD.co.il