Coca-Cola Israel is launching a new flavor of its no-calorie Zero version: Mango. This is the first time a tropical fruit flavor of Coke is making its debut on the Israeli market, although Coke Zero Lemon is already available.
Coca-Cola said that it decided to launch its mango flavor based on market research, which indicated that mango was a hit with Israeli taste buds.
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However, some of the Israelis who took part in the taste test wondered why it was necessary to drink mango-flavored Coke when lovers of the tropical fruit could simply buy mango juice or other mango-flavored drinks.
Others said that it took some time to grow accustomed to the taste, but noted that it was tastier after having been in the freezer for an hour.
Coke Zero Mango will be available in 1.5-liter bottles and 330-ml. cans.
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