For the first time in its history, Birthright Israel has postponed all trips since mid-March due to the global coronavirus pandemic.
"While tens of thousands of Jewish young adults were planned to visit Israel this summer, the organization quickly turned to online high-quality engagement with its alumni and prospective participants. Since mid-March, we have reached 4.4 million people around the world," says Noa Bauer, Birthright's vice president of global marketing.
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It is now launching an interactive video "Choose Your Own Adventure" on a platform called Eko, allowing people to select in real time what sites in Israel they want to "visit."
This means that the online tour led by Navee, a real Israeli guide, allows users to choose between visiting Masada or the Western Wall, stopping at a vegan restaurant or winery, seeing Birthright's Tel Aviv Center for Israeli Innovation, and then "floating" in the Dead Sea or "surfing" the beach.
At each location, Navee introduces visitors to local Israelis providing a deeper perspective about Israeli culture.
Reprinted with permission from JNS.org.
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