Breakfast-in-a-bowl might have taken much longer to reach Israel than culinary trends usually do, but this week, the country's first cereal bar has opened for business in Tel Aviv.
Cereal bars have become an international hit in recent years, serving the beloved breakfast basic in a number of ways: in a bowl with milk, or mixed with ice cream or yogurt. In addition to being tasty and toothsome, one of the advantages of cereal is that it is also photogenic, meaning that these places attract serial social media snappers.
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Lulu&Co., located at 37 Rothschild Blvd. a stone's throw away from another local hotspot for foodies with a hankering for sweets, Lior Koka's boutique cafè, started service on Monday. The menu includes a number of dishes based on high-quality raw ingredients, alongside the familiar boxed cereal options.
Video: Moshe Ben Simhon
The eatery imported a special machine from New York that mixes cereal with Italian ice cream. It also serves handmade ice cream/cereal bars, in flavors such as cornflakes with milk, Cheerios, and the Israeli versions of Cinnamon Toast Crunch and sweet shredded wheat.
More health-conscious customers can order low-fat frozen yogurt served with Fitness fruit-and-flakes.
Lulu & Co., 37 Rothschild Blvd.
Hours: Sunday-Thursday 12- 2 a.m., Friday from 10 a.m. to the start of Shabbat. Open Saturday evenings starting an hour after Shabbat.
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