Else Nutrition's Plant-Based Complete Nutrition for Toddlers has been ranked the number-one selling product on Amazon's Hot New Releases for the retail giant's Baby and Toddler Formula category, the company announced Monday.
As of Nov. 17, the product's single and four-pack varieties held the first and second spots on the list, respectively.
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The Amazon success comes after the company took to social media to advertise itself in the US via an animated campaign.
"We are overwhelmed with excitement by the demand we are seeing for our Toddler Nutrition on the Amazon platform," said Else co-founder and CEO Hamutal Yitzhak.
"The strong uptake confirms that US parents are looking for novel healthy nutrition alternatives for their children," Yitzhak added, noting that the Amazon demand echoed consumer feedback the company was receiving through its own online store and in brick and mortar retail outlets.
Earlier this week, Else Nutrition announced that is had commenced shipment of its product with KeHE Distributors.
