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Fruits of normalization: Morocco to join Tel Aviv tourism expo in June

Two-day event expected to attract industry professionals from some 50 countries, including Dubai and Morocco, both of which normalized ties with Israel in 2020 under the Abraham Accords.

by  i24NEWS and ILH Staff
Published on  03-10-2021 12:35
Last modified: 03-10-2021 12:35
Fruits of normalization: Morocco to join Tel Aviv tourism expo in JuneGideon Markowicz

Tel Aviv is a tourism powerhouse | File photo: Gideon Markowicz

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In one of the first public undertakings between Morocco and Israel since Rabat and Jerusalem normalized relations last year, Morocco is scheduled to participate in the International Mediterranean Tourism Market, to be held in Tel Aviv from June 15-16.

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The ITIM expo is expected to draw businessmen, hoteliers, airlines and other travel industry professionals from across the globe a two-day event that will include both virtual and in-person seminars.

According to the IMTM website, the event is "[d]esigned to connect professionals from all levels of business and service in tourism and travel, the event will offer an extended virtual showcase that concludes with an in-person exhibition at The Expo Center, Tel Aviv."

Hundreds of exhibitors from some 50 different countries are expected to participate 27th annual event, including representatives from Dubai, Uzbekistan, Slovenia, Portugal, the Philippines, Cyprus, and the Czech Republic.

The exhibition was forced to hold a virtual meeting in March due to the coronavirus pandemic, helping nearly 30,000 industry professionals to "directly connect and communicate with vendors and clients."

In January, Israel and Morocco signed an agreement to set up direct flights between the countries, following the official resumption of relations concluded a month earlier.

This article was first published by i24NEWS.

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Tags: Abraham Accordseastern MediterraneanIsraelMiddle East peace processMoroccoTel Avivtourism

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