Cut-price "stock" chain (Israel's version of the dollar store) Max Stock found itself embarrassed recently when tiny books festive wrapping labeled "Psalms" in Hebrew turned out to be miniature New Testaments.
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The issue came to light when members of the public reached out to the Yad L'Achim organization, which works to spread Jewish values and battle attempts to convert Jews. Volunteers from the group visited local branches and discovered that the mistake was not limited to a single store.
The volunteers reported that all the items they examined were English copies of the New Testament.
Yad L'Achim hastened to warn the public, saying, "In Israel there is a broad consensus against attempts by the Christian cult Jews for Jesus to preach Christianity. The missionaries are once again trying to get into Israeli homes through the back door, through trickery, and we are calling on the public to keep their eyes open."
The organization contacted the Max Stock management and asked that they remove the misleading items from the shelves, and said that in fact the chain had instructed all its stores to do so.
"We are certain that the owners of Max Stock were misled and did not know what was inside the Psalms books, and we thank them for quickly taking action to remove the missionary threat," Yad L'Achim said.
Max Stock said in response: "This is a problem that originated with our supplier. When there is mass production, it can happen. The moment we received the complaint, we took the books off the shelves. The traditional public is important to us."
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