American Jewish Committee's outreach to the Arab world through social media has reached new heights, having engaged millions of Arabic speakers across its platforms, the global Jewish advocacy organization announced this week.
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More than 90 million Arabic speakers have seen the content of AJC's Arabic Facebook, Twitter, and YouTube accounts since their launch in early 2020.
Of the 90 million engagements, there have been more than 20 million views of AJC's Arabic video series, "An al-Yahud" ("About the Jews"), which launched alongside its Arabic accounts, with the majority of viewers hailing from Egypt, Saudi Arabia, Morocco, Tunisia, the West Bank and Gaza, Jordan, and the United Arab Emirates.
The five videos released thus far cover: The origins and beliefs of the Jewish people, The history of Muslim-Jewish relations, The Holocaust, Jewish ties to Jerusalem, and The antisemitic forgery "The Protocols of the Elders of Zion."
AJC's Arabic social media accounts have also accumulated more than 500,000 followers from across the Middle East and North Africa, and the number is rapidly growing.
"It's extraordinarily heartwarming to see the depth and breadth of engagement established between the Arabic-speaking world and AJC in such a relatively short time span," said AJC CEO David Harris. "We have made abundantly clear that outreach to both the Arab and the larger Islamic world is at the top of our 21st century agenda."
