Israeli company Playermaker, a world leader in soccer performance tracking, announced on Thursday that its award-winning technology is the first foot-mounted wearable device accepted into FIFA's Innovation Program.
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The ground-breaking technology provides in-depth analysis and monitoring of key player performance indicators via foot-to-ball interactions. Acceptance into the program provides a future pathway for the technology to be integrated and accessible to all FIFA teams as part of the FIFA Quality Program for Electronic Performance Tracking Systems.
The device specifically addresses the challenge that the world soccer governing body has identified with performance technologies. Until now, the most common electronic tracking and performance system used has been the back-mounted GPS solution, which provides a solid baseline of measurement, but doesn't thoroughly capture the action of the feet.
The Israeli technology transforms any soccer shoe into a connected solution and has already been tested and proven by more than 150 of the top elite academies and teams globally. Playermaker enables athletes and their coaches, as well as aspiring amateurs to capture both physical and technical quantifiable insights and data when in use. At the end of each session with the device, the data is uploaded to the cloud for coaches to easily access. The integration of the technology provides a much-needed tool for professional soccer players and coaches to better understand player performance and inform decision-making with data to guide player development.
Guy Aharon, CEO and co-founder of Playermaker, said: "We are thrilled to be the first-ever foot-mounted wearable device to carry with pride the FIFA Innovation Program mark. This is a huge milestone both for Playermaker and for technology in professional sport, paving the way for connected foot-mounted wearable sensors to be the gold standard of player development technology around the world. We thank FIFA for its support and innovation in making this possible, it is fantastic to see this esteemed organization committing and investing in integrated technological advances."
Established in 2019, Playermaker is now the fastest-growing footwear performance platform. The company has offices in the US, UK, and Israel.
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