It's not every day that Europe's largest sportswear manufacturer features an Orthodox Jew on a billboard. Yet that's precisely what happened when Adidas portrayed Israeli national marathon and half marathon champion Beatie (Bracha) Deutsch in an ad campaign earlier this year along Tel Aviv's Ayalon Highway.
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The 31-year-old mother of five, who immigrated to Israel at the age of 19, recently appeared in the company's "Impossible Is Nothing" campaign in her signature look -- a below-the-knee skirt, three-quarter-length sleeves, and a headscarf.
This isn't the first time that American-born Deutsch, whose moniker on Instagram is @marathonmother, has defied stereotypes.
Deutsch, who narrowly missed competing for Israel at the Tokyo Olympics, came to the sport only five years ago. She began running after the birth of her fourth child, the fourth she delivered in six years.
After losing too many informal races at family reunions on the beach, Deutsch decided to commit herself to training for a marathon to get in shape. Her first official race was the 2016 Tel Aviv Marathon, which she ran in 3:27.
Deutsch ran her next marathon a year later, in 2017, when she was seven months pregnant, training until the day she gave birth.
Her race time for the marathon was 4:08:16, hinting at a great deal of untapped potential.
"I had the best labor, delivery, and recovery with my fifth child, the only pregnancy I ran through," admits Deutsch.
Deutsch went on to win half-marathon victories in Latvia and Tel Aviv in 2019 and Miami in 2020.
'I find running to be an incredible opportunity for prayer and to talk to God'
She also took Israel's national championship, the Tiberias Marathon, in 2019, clocking 2:42:18, three minutes faster than the-then most recent Olympic standard set in 2016. In 2020, she took the women's title at 2:32:25, shaving about 10 minutes off her previous time.
It hasn't always been easy. In January 2018, shortly before the Jerusalem Marathon, Deutsch was diagnosed with Celiac's, an autoimmune disease.
"I was anemic for a while before I realized. I felt really weak and had to stop to catch my breath frequently," says Deutsch, who now maintains a gluten-free diet. "Once I stopped eating gluten, my body started absorbing [iron]."
Then in 2020, she injured her left shin and had to take six weeks off from running.
Deutsch had hoped to represent Israel at this summer's Tokyo Olympics, rescheduled from 2020. She set a personal record of 2:31:39 at an April qualifying race in England two minutes, nine seconds shy of the Olympic criterion.
"I initially qualified through the ranking system but then with the prolonged qualifying period, I had to hit the guaranteed standard of 2:29:30," Deutsch explains. "I trained to run that time and was in the best shape of my life but unfortunately didn't quite make it."
For Deutsch, running has become a meditative experience. "I find running to be an incredible opportunity for prayer and to talk to God," she says.
The joy, she says, is in "being alone, discovering a new place, and soaking in every tiny detail of the world around me."
As most people have, Deutsch has experienced many obstacles recently, largely due to the pandemic, which has canceled races, challenged training schedules, reduced sponsorship offers, and hampered opportunities to win prize money.
In June, when a fellow athlete in the Israeli track-and-field delegation tested positive for COVID-19, the entire team, including Deutsch, was prevented from flying to the European championships in Bulgaria.
"If there's anything I've learned from running," Deutsch posted online after her disappointing Wales showing, "it is to stand strong and stay positive, to drown out the voices of self-defeat and hold on to faith. I want to make the most of this one precious life that I was given."
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Missing Tokyo hasn't crushed Deutsch's Olympic dreams; she now has her sights set on the Paris Games in 2024. Meanwhile, she is heading to Berlin's BMW Marathon, slated for Sept. 26. There, Deutsch will attempt to qualify again. If she succeeds, she will represent Israel in the World Championships in July 2022 in Eugene, Oregon.
"Super excited for the opportunity to run my heart out in Berlin, and finish at the historic Brandenburg Gate, where [Nazi leader Adolf] Hitler was appointed chancellor and proclaimed his plans to annihilate the Jews," Deutsch posted on Facebook.
'Conflict only happens when you take running out of context and see it as the be-all and end-all. We are ultimately souls, not bodies'
"Can't think of a more fitting way to demonstrate Am Yisrael Chai [the people of Israel live] than by racing as a proud Orthodox Jewish mother."
Today, Deutsch is sponsored by the Israeli Olympic Committee, allowing her to focus all her energy on running.
She rises at 5 a.m. to clock roughly 100 miles each week. She also strength trains thrice weekly on top of swim and/or cycle sessions a few times a week. On Sundays, she runs about 22 miles; the standard marathon is 26 miles.
Deutsch tries to prioritize sleep as "the best way to recover," but notes "it's not easy as a mom."
Her regimen includes weekly massage, nutrition consultations to maximize "fueling," and ice baths to aid recovery.
Deutsch has leveraged her public profile to raise awareness and, so far, 115,000 shekels ($35,600) for Beit Daniella, an Israeli recovery day center for youth struggling with mental health issues, including eating disorders.
Racing enhances rather than hampers her religious observance, Deutsch says.
"Conflict only happens when you take running out of context and see it as the be-all and end-all. We are ultimately souls, not bodies. And we need to remember that Hashem [God] is the source of our strength. We can't take credit for our accomplishments," she says.
Her modest attire, however, does raise questions. "I've definitely been asked about it," Deutsch says. "It has an impact, though it depends on the weather and race distance."
Black belt
Deutsch was first nicknamed "Speedy Beatie" on the basketball court at her all-girls Orthodox high school in her native Passaic, New Jersey.
Née Beatrice Rabin, she earned a black belt in taekwondo at 16 and studied gymnastics from the age of six to 12. She made aliyah after marrying her husband, then an avid cyclist. The couple resides in Neve Michael, a moshav near Beit Shemesh.
"Resilience, grit, and determination" are among the qualities Deutsch hones through training. She also credits the sport with getting more in touch with herself.
Running, she says, "creates an attitude that spills over into all areas of our lives, demanding more from ourselves, striving to become the best version of ourselves, pushing past perceived limitations, stepping out of our comfort zone."
But that's not all that brings her satisfaction.
Being a mom to my five children, including one with special needs," Deutsch says, "is definitely an accomplishment."
Featured on JNS.org, this article was first published by Israel21c.
