More Black and Latina college students hold positive perceptions of Israel than one might think, a survey by Vibe Israel, a non-profit dedicated to improving Israel's reputation worldwide, revealed this week.
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Having polled 900 college students in Atlanta, San Francisco and Miami, the organization found that 50% expressed a positive opinion about Israel, 41% said they held no particular opinion on the matter, and only 9% said they held anti-Israel views.
The number of supporters increased even further when the students watched Vibe Israel's bilingual digital campus campaign, with 76% having said they supported Israel. The percentage of those who said they opposed Israel decreased to 4%, and those who held were not sure to 21%.
"Exposure to a targeted brand campaign dramatically shifted the perceptions of these college-aged students in just three weeks," the report said. "The majority of audiences reported favorable/very favorable perceptions of Israel, with a predominantly Black market scoring the highest.
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