Lebron James shocked the world after breaking Kareem Abdul-Jabbar's score record, surpassing the 38,387 points in the regular phase.
The event was covered in different media outlets around the world, especially in Latin America, this is a huge achievement considering that the king sport in the region is soccer.
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James managed to appear in the headlines of well-known newspapers such as El Comercio or Clarin, which made a special space for the star between big names like Lionel Messi, Neymar, and Kylian Mbappe.
Although basketball is not a popular sport in the region in recent years has gained popularity, a process that has evolved since Koby Bryant appeared in various commercials alongside Messi. Despite the fact that soccer is the most talked about topic, basketball is captivating more audiences in Latin America over time.
