For all of Israel's remarkable and inspiring victories across the seven kinetic fronts of this war against the forces of evil, Iran and its proxies have been gaining significant ground on the eighth front, in the realm of international media and diplomacy. It is a front Israel cannot afford to lose. The battle of misinformation and the propaganda campaigns of terrorist organizations has an undeniable effect on Israel's ability to defend itself. Pressure from international players for Israel to cease its self-defence has increased as a result of false accusations of "genocide" or "disproportionate force", and Hamas has been emboldened at the negotiation table, rejecting US-brokered hostage release deals. Every aspect of the ongoing war has been impacted by the increasingly dangerous and damaging anti-Israel rhetoric of supposed allies in the West, predicated upon falsehoods.
For too long, there has been an inclination to give credence to lies, treating them as valid talking points that require a response, as though false narratives and the truth are of equal value. This attitude and approach are having a dire impact on the public's understanding of the facts and the law.

Two messages need to be advanced with urgency in the international community. The first: "You have been lied to". Whether it is the revival of ancient blood libels with the false claim that Israel targets civilians, or the photos of very sick children falsely presented as victims of starvation, the public and the politicians around the world need to understand they have been taken for a ride. The second: "you're next". Lest those in the US, UK, or Europe think that this propaganda war is just about Israel, they should understand that this propaganda campaign of manipulation will have a dire impact on their ability, not just Israel's, to defend themselves against terror in the future.
Israel has set records and unprecedentedly high standards in the protection of civilians in armed conflict, facilitation of aid, and the painstakingly precise focus on terrorist targets. Military experts confirm this; all Israelis should know this. It is time the rest of the world appreciated it too.
Natasha Hausdorff is an international law expert and a senior member of UK Lawyers for Israel.



