This is the first time Samsung has sold in Israel directly to Israeli consumers and not through local importers.

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Shortly after Google's voice assistant began partially speaking Hebrew, now Amazon's voice assistant, Alexa, has begun learning the language.

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Alexa currently offers translations from English to Hebrew on Amazon devices. If you ask Alexa whether it understands Hebrew, it tells you it still does not but invites the user to use its new translation service.

The translation is generated in a flowing, fluent manner and voice, rather than robotically, as the video below shows.

In recent years – albeit belatedly – Amazon has begun showing a far greater interest in Israeli consumers. It launched its Amazon Prime Video service in Israel, including the translation of shows and movies to Hebrew, and it also offers a complete user interface in Hebrew. Its online shopping service is also available in Hebrew.

Despite these welcome developments, however, Israeli consumers can't help but feel disappointed that the Alexa application is not available at the local app stores, and consumers who want to purchase it need to do so indirectly.

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The post Amazon's Alexa now offers translations from English to Hebrew appeared first on www.israelhayom.com.