Incredo Sugar, an innovative sweetener from Israeli foodtech startup DouxMatok, will be featured in the opening episode of Season 3 of Vox's "Explained" on Netflix, due to air on Friday, July 16, the company announced this week.

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The third season of "Explained" debuts on a sweet note – with researchers delving into sugar, one of the most common raw ingredients in the world.

DouxMatok has developed a patented method of reducing the sugar content of natural cane sugar, rather than inventing sugar substitutes, that funnels more sweetness to the consumer's taste buds, allowing a reduction of 30%-50% in the amount of sugar needed to produce the same level of sweetness.

Eran Baniel, founding partner of DouxMatok, explains: "More than ever, overconsumption of sugar is a huge problem, in Israel and the world. Adults and children consume too many sugar-rich products for one simple reason – they're tasty and comforting.

"To reduce sugar consumption, we need to offer consumers the comfort they get from products that are tasty but not healthy, and wrap the sweetness in improved nutrition," Baniel said.

"Only if we base the reduction of sugar on sugar can we preserve this beloved flavor. That is what makes our Incredo Sugar unique. We aren't a drug and don't represent austerity. We want people to be happy, and at the same time replace the sugar we have reduced with dietary fiber and plant-based proteins," Baniel continued.

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Israeli food-tech company DouxMatok, the developer of the Incredo Sugar solution, a cane sugar-based sweetener that reduces sugar content by some 50%, has released two limited-edition sweet spreads in the US market.

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The company's "Incredo Spreads" are now available for purchase on shop.incredosugar.com. The spreads come in two-jar bundles – one jar of the Hazelnut Cocoa flavor and one jar of Dark Cocoa Salted Caramel.

In addition to containing less sugar, two tablespoons of Incredo Spreads offer 30% of the daily recommended fiber intake. The spreads are made using organic hazelnuts, are non-GMO, gluten free, and use sunflower oil to replace palm oil, as well as containing no artificial flavors, colors and preservatives.

"We have been hard at work perfecting the commercialization of our Incredo Sugar, and are excited to showcase these delicious spreads with a superior nutritional profile. We invite consumers to taste and experience Incredo Spreads," said Eran Baniel, co-founder and CEO of DouxMatok.

"We believe the only way to meet the challenge of sugar reduction is by maintaining the joys of sugar, and we encourage the food industry to join us on this important mission," Baniel continued.

"As brands continue to provide consumers with better-for-you alternatives, we're inviting US CPGs, foodservice, and emerging brands to work with us to formulate products with Incredo Sugar that will allow consumers to continue enjoying the happy moments that are provided by sweet treats," said Lorraine Niba, vice president of sales in North America for DouxMatok.

Customers are also invited to join the Spread The Happiness campaign, which features a consumer sweepstakes and a charitable donation to Common Threads, a nonprofit that provides children and families with cooking and nutrition education to encourage healthy habits. DouxMatok will donate 10% of each sale of Incredo Spreads and will match the amount, with the money going to support children and adults with healthy snacks and meals, plus fund programs to develop nutrition and cooking skills.

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Even all-natural fruit juice contains a hefty dose of sugar, a problem that Israeli foodtech startup Better Juice hopes to tackle through a new partnership with the German food processing company GEA TDS.

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Better Juice has developed an enzymatic technology that uses all-natural ingredients to convert fructose, glucose, and sucrose in orange juice into prebiotic dietary fibers and other non-digestible molecules. The company says its process can reduce the sugar content of orange juice by up to 80%, targeting the sugar composition of orange juice to create a low-calorie product with a delicate natural sweetness, with no need for any other sweeteners or additives.

Better Juice and GEA have agreed to collaboratively construct and install Better Juice's sugar reduction solution, which reduces all types of sugars in orange juice, and market the system globally.

Under this strategic partnership, GEA will engineer, design, manufacture, and install the bioreactor that reduces sugars via Better Juice's proprietary enzymatic process. Better Juice will produce the immobilized microorganisms for the enzymatic process.

The agreement contributes to Better Juice's goals of broadening its outreach and support to the global juice industry. The company's breakthrough technology effectively solves the sugar-reduction conundrum without negatively impacting the natural nutritional values and prebiotic benefits of fresh orange juice, one of the major hurdles.

"This exciting collaboration marks a major milestone in Better Juice's scale-up plans and advances the commercialization of our technology," explained Dr. Eran Blachinsky, founder and CEO of Better Juice.

"GEA possesses a sterling reputation in the field of process technology and will be a strong engineering partner. This collaboration will allow for smooth integration of our enzymatic technology into juice production companies seeking to meet the sugar-reduction trend. It will undoubtedly open doors for us and accelerate sales growth internationally," Blachinsky added.

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Colm O'Gorman, head of sales management for GEA's Global Technology Center for Non-Alcoholic Beverages, said that GEA was constantly on the lookout for companies developing innovative solutions and technologies that benefit consumers' nutrition and lifestyles.

"Better Juice is an excellent fit, and we are eager to help them develop the market for sugar-reduced juices," O'Gorman said.

As part of the joint venture, GEA will design three instruments with small, medium, large production capacities within several months to address various requirements of juice companies. The 200-liter device will launch within a few months. Each device will be customized to the manufacturer's needs and limitations, with Better Juice & GEA providing full-service support.

"This means that Better Juice can become a global player in the sugar-reduction market, with local support and service teams in each country," explained Better Juice co-founder and COO Gali Yarom.

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