Israeli food tech company DouxMatok has partnered with sugar manufacturer Lantic Inc. to make a natural sweetener based on cane sugar, but with lower actual sugar content, available to North American food manufacturers in 2021.
DouxMatok's solution is based on real cane sugar and, therefore, has the same sensorial profile, taste and other functionalities as sugar. The company's technology maximizes the efficiency of sugar delivery to sweet taste receptors, enhancing consumers' perception of sweetness.
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This provides the same sweet taste at a considerably reduced sugar content.
"This exciting collaboration with Lantic represents an important step towards commercialization of our solution," said DouxMatok CEO Eran Baniel.
"In working with Lantic and its passionate entrepreneurial team, we are confident we have the right partner to take on the largest sugar market in the world. We are particularly excited about our part in helping make the food we love healthier, especially amid growing concerns around rising obesity," Baniel added.
"We are extremely pleased to have secured an exclusive cane sugar manufacturing agreement with DouxMatok for this innovative technology that adds an important and much desired customer solution to our natural sweetener portfolio," said Lantic President and CEO John Holliday.
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