A new plant-based sweetener from Israeli food-tech startup cuts sugar loads in popular treats like hazelnut and chocolate spreads, B.T. Sweet announced this week as it introduced its CAMBYA product.

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According to B.T. Sweet, its proprietary formula, based on soluble fibers, monk fruit, and select botanicals, is a 1:1 equivalent to sugar both in function and flavor, and also provides fiber.

The company says CAMBYA delivers optimal sweetening capacity, without the need for masking agents, and can be used to lower sugar levels in confectionary, cereals and ice cream.

Sweet spreads typically contain up to 50% sucrose. B.T. Sweet's food technology team and chief confectioner have tested their product in several spread recipes, aiming to mimic the flavor, color, and texture of a traditional category leading sweet spread, without any change to the feel or texture of the product. The company tested the result with parents and children.

"For many, a breakfast or school sandwich is incomplete without chocolate hazelnut spread," noted Yoav Gaon, CEO of B.T. Sweet.

"Parents struggle with their kids' demands for it and have a hard time resisting it themselves. We succeeded in developing a tasty solution that kids of all ages love simply by switching white sugar with CAMBYA," Gaon added.

"Children are the primary market for chocolate spreads, birthday cakes, cookies filled with cream and similar products," explained Dagi Pekatch, founder and chairman of B.T Sweet.

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Incredo Sugar, an innovative sweetener from Israeli foodtech startup DouxMatok, will be featured in the opening episode of Season 3 of Vox's "Explained" on Netflix, due to air on Friday, July 16, the company announced this week.

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The third season of "Explained" debuts on a sweet note – with researchers delving into sugar, one of the most common raw ingredients in the world.

DouxMatok has developed a patented method of reducing the sugar content of natural cane sugar, rather than inventing sugar substitutes, that funnels more sweetness to the consumer's taste buds, allowing a reduction of 30%-50% in the amount of sugar needed to produce the same level of sweetness.

Eran Baniel, founding partner of DouxMatok, explains: "More than ever, overconsumption of sugar is a huge problem, in Israel and the world. Adults and children consume too many sugar-rich products for one simple reason – they're tasty and comforting.

"To reduce sugar consumption, we need to offer consumers the comfort they get from products that are tasty but not healthy, and wrap the sweetness in improved nutrition," Baniel said.

"Only if we base the reduction of sugar on sugar can we preserve this beloved flavor. That is what makes our Incredo Sugar unique. We aren't a drug and don't represent austerity. We want people to be happy, and at the same time replace the sugar we have reduced with dietary fiber and plant-based proteins," Baniel continued.

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Israeli food tech company DouxMatok has partnered with sugar manufacturer Lantic Inc. to make a natural sweetener based on cane sugar, but with lower actual sugar content, available to North American food manufacturers in 2021.

DouxMatok's solution is based on real cane sugar and, therefore, has the same sensorial profile, taste and other functionalities as sugar. The company's technology maximizes the efficiency of sugar delivery to sweet taste receptors, enhancing consumers' perception of sweetness.

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This provides the same sweet taste at a considerably reduced sugar content.

"This exciting collaboration with Lantic represents an important step towards commercialization of our solution," said DouxMatok CEO Eran Baniel.

"In working with Lantic and its passionate entrepreneurial team, we are confident we have the right partner to take on the largest sugar market in the world. We are particularly excited about our part in helping make the food we love healthier, especially amid growing concerns around rising obesity," Baniel added.

"We are extremely pleased to have secured an exclusive cane sugar manufacturing agreement with DouxMatok for this innovative technology that adds an important and much desired customer solution to our natural sweetener portfolio," said Lantic President and CEO John Holliday.

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