Jerusalem-based OrCam Technologies, which develops artificial intelligence-based wearable devices to help the blind and visually impaired read texts via audio feedback, announced Wednesday that soccer legend Lionel Messi has agreed to be the face of the company.
The collaboration with Messi aims to "increase awareness of the challenges faced by the blind and visually impaired community globally," OrCam said in a statement.
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As part of the joint project, OrCam will arrange face-to-face meetings for visually impaired people from around the world with the soccer superstar, who will present them with OrCam's MyEye device.
"These individuals will each become members of the 'OrCam Dream Team,' led by Messi, the statement said.
