Israel's Konnecto, which provides brands with a consumer intelligence platform, has completed a $3.5 million seed funding round, the company announced Monday.
The round was led by TPY Capital, with participation from Differential Ventures, Magna Capital Partners, SeedIL Ventures and Hike Ventures. The funds will be used to grow the company's data science team and expand into new verticals and geographies.
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Using machine learning, Konnecto's technology reverse engineers the full consumer journey, surfaces threats and opportunities in the earliest stages, and generates actionable recommendations on how to disrupt the existing funnels, identify new marketing strategies, and increase brands' market-share.
"We are very excited to announce our funding, and are eager to expand the Konnecto team," said Konnecto CEO Erez Nahom.
