Swedish retailer H&M is set to open up two of its stores to the Israeli public for the first time since the outbreak of the coronavirus epidemic in Israel in mid-March. The clothing company will set up two pop-up stores in Tel Aviv and will offer different collections each week.
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One store will be set up at 30 Shenkin St. and will open on Sunday, Nov. 29. A second store will open a week later, on Dec. 6, at 162 Dizengoff St. Both will carry collections for adults, teenagers, children, and babies, maternity clothes, and home decor items from H&M HOME.
Together with the pop-up stores, H&M is planning to launch a unique collection, the result of its collaboration with famous streetwear brand Kangol and R&B singer Mabel, who modeled and designed some pieces. The entire collection is made from environmentally friendly materials. Prices will range from 89.90 to 229 shekels ($27-$69).
"We are excited to open two street shops in the heart of Tel Aviv and launch collections of spoken collaborations on opening day. H&M has never opened up pop-up stores in Israel before. It's a first for us," said Ronit Gottfried-Nissani, marketing manager of H&M in Israel.
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