In 2017, under the leadership of Beersheba's Mayor Ruvik Danilovich, the Israel Land Authority began marketing plots in Beersheba's Park Neighborhood. According to the Housing Ministry, nearly all 4,000 units approved for marketing have already been sold. Government regulations allowing developers to increase the number of units in a project by up to 30%, bring that total to about 4,500.
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Just recently, plots for 634 apartments in the neighborhood were successfully marketed, and the number of available plots is dwindling rapidly: only 2 remain.
Marketing began in April 2017, when the area marked for construction was still a stretch of sand. In under four years, it was transformed into a neighborhood. The units will be ready for occupancy in the following months, and the municipality has begun registration for kindergarten and first grade for the upcoming school year.
According to the plan, the construction of public spaces, parks, education facilities, and public buildings will be mostly completed by September. Past projects on this scale in the city tended to undergo a rough spell during the first period after construction since occupancy generally preceded development. In this case, completion of the neighborhood's development has clearly led to an increase in demand.
Analysis of the population of buyers (numbering in the hundreds) purchasing units from construction companies Shoval and Salit shows that about 80% are residents of the city and the area. 78% are first-time buyers aged 27-32, averaging 2 children per family. 22% are younger, aged 22-28. 85% of the buyers said they intend to live in the neighborhood.
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"Despite the coronavirus crisis, we've seen a significant rise in sales," says Shaike Nafha, owner and CEO of Salit. "People can see with their own eyes that we are realizing our commitment to complete development before occupancy, ensuring the neighborhood's high quality of life."
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