US ice cream manufacturer Ben&Jerry's has launched a unique flavor ahead of the Knesset election scheduled for March 23.
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The company's aim is to encourage Israelis, who might have grown tired of elections as this will be Israel's fourth in under two years, to vote. "There is always a reason to vote," the company says.
"The right to vote is a celebration of democracy and 'tastes,'" Ben&Jerrry's said, adding: Israel "is a country of so many types of people, voices and opinions, and that is what makes our country unique, interesting and successful."
The ice cream, named One Sweet Vote, has many flavors and toppings representing Israel's diversity. It include vanilla ice cream with peace symbol-shaped chocolates and chocolate-covered almonds, and chocolate ice cream filled with blondie brownies and white chocolate chunks.
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