Friendly Technologies Ltd, an Israel-based IoT (Internet of Things) and device management company, has opened its Latin American sales and support office in Mexico City, the company announced Wednesday.
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Friendly Technologies has been providing TR-069 device management solutions to operators and service providers since 2007. When IoT and Smart Home first appeared, Friendly leveraged its expertise and expanded its offering to the IoT and Smart Home markets. Today, Friendly offers a unified IoT platform for managing LWM2M, MQTT, OMA-DM, and TR-069 devices, and a complete solution for the smart home.
Ilan Migdal, CEO of Friendly Technologies, said, "We foresee tremendous growth in connected device adoption in the Latin American market. As a result, service providers require device management and network solutions that comply with regulations and deliver top-notch user experience. Owing to this scenario, we are expanding our penetration in the LATAM market. Our Mexico City location is a tribute to the success of our existing sales office in Colombia."
Eric Rios, Friendly's Business Development LATAM Director, said, "Mexico City's location is ideal to serve our target market. Its proximity to the US, and its Spanish-speaking workforce together help us achieve diverse sales targets and deliver support to our Latin American customers."



