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Home Science & Technology Startup Nation

Israeli startup's algae technology could revolutionize beauty industry

Marine biologists at Yemoja have engineered a new environmentally conscious way to derive a bioactive ingredient from red algae, a component widely used in the beauty industry for its rejuvenating properties.

by  ILH Staff
Published on  04-16-2021 12:45
Last modified: 04-16-2021 11:45
Israeli startup's algae technology could revolutionize beauty industryYemoja

Algae are known for their anti-inflammatory and rejuvenating properties | Courtesy: Yemoja

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Marine biologists at Israeli marine biology startup Yemoja have introduced a new environmentally friendly method of deriing a bioactive ingredient from red algae, a component widely used in the beauty industry for its anti-inflammatory and rejuvenating properties.

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The company has come up with a natural, chemical-free method to derive the ingredient, named EPS-Revive, which the cosmetics and beauty industry can use for its antioxidant, moisturizing, and anti-aging properties.

The demand for natural products increases each year, driving discovery and research of new natural compounds in the marine biosphere. In recent years, the sea environment has been increasingly recognized as a promising source of skin-health benefits due to its rich biological and chemical diversity.

"More and more companies are working to create an 'all-natural' brand by using plant-based or algae-based substances, with emphasis on 'green' processes and chemical-free end products," CEO of Yemoja Erez Ashkenazi said.

"We cultivate only natural wild-strain algae through an automated, fully controlled, and contaminant-free downstream process. We use no chemicals or solvents, and we do not exploit any natural resources from the environment," Ashkenazi added.

Having completed research regarding the product's safety for topical use, Yemoja is now expanding into nutraceuticals and even dermatology.

"We are exploring possibilities for integrating our aqueous solution into food supplements and branching out to the beauty-from-within sector. We also plan to investigate its possible capacity for alleviating medical dermal issues," Ashkenazi said.

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Tags: algaemarine biology

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