Israeli-founded "event success" platform Bizzabo announced Monday its acquisition of Whalebone, a Swedish technology startup that enhances the experience between organizers, speakers and their audiences to humanize digital interactions.
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Whalebone uses sensors, interaction tools, deep learning, sentiment, and interaction analysis to simulate live audience elements from in-person events by making it possible to hear and visualize a virtual crowd.
Bizzabo co-founder and CEO Eran Ben-Shushan explained, "We realized that by not seeing or hearing the crowd, event organizers and speakers were struggling to understand and connect with their audience and vice versa. Live audiences produce energy and shared moments that amplify emotional involvement and human interactions of attendees and everyone involved at events. Without those magical shared moments, many event participants tell us they get bored, experience 'FOMO,' or feel unheard and uninfluential."
According to Ben-Shushan, "Our acquisition of Whalebone will fill that void by adding the 'human' element we're all craving."
Edward Cederlund, co-founder and CEO of Whalebone, said, "Bizzabo is committed to bringing people together and making events rewarding for everyone involved … We're excited to join Bizzabo's team to reimagine event experiences."
