Rehovot-based foodtech startup ChickP Protein is expanding into Asia Pacific with the launch of a new office in Singapore, the company announced Tuesday.
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The new subsidiary will bring the start-up closer to its Asian customers to better support its community of enthusiastic plant-protein consumers.
ChickP has appointed Moy Teo as its director of business development for Asia.
"I'm excited to start this journey with ChickP in the alt-protein ingredient segment," says Moy. "Chickpea is a well-known and highly venerated crop in Asia. The region makes up more than 85% of chickpea consumption globally, only behind India."
ChickP experienced a significant jump in demand for its chickP protein in the Asia-Pacific region. The new local office will include a warehouse to alleviate the logistical bottlenecks experienced throughout the pandemic era that slowed supplies to its APAC-based customers in 20 countries.
"We believe in strong customer relations and partnerships in product development," explains Ron Klein, CEO of ChickP. "While plant-based products pose many functional and flavor challenges, getting closer to your clients advances development, helps control the supply chain, and shortens time to market. Singapore has become the center of plant-based products and alt-protein, and ChickP is there to help its clients."
