British school uniform retailer Trutex Schoolwear has integrated the MySizeID widget from Israel's MySize AI-based sizing platform widget on its website, the companies announced Monday.
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Children's apparel has no standard sizing, much to the frustration of both parents and kids.
MySize's sizing solution utilizes Trutex's size charts, product tables, GTIN, descriptions, and other relevant details, alongside MySize's patented algorithms, to provide parents with a highly accurate size recommendation for their children. All parents need to do is enter their children's height, weight, and follow easy instructions in the app for other measurements that can be taken conveniently using their smartphone as a measuring tool.
"Integrating our solution with the leader in the UK's school uniform market, Trutex, was a natural step for us. Our utmost priority is bringing peace of mind to both brands and consumers," said MySize CEO Ronen Luzon.
