Israel's Wix has acquired marketplace and dropshipping platform Modalyst, the company announced Tuesday.
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Dropshipping marketplaces have been a game-changer for both suppliers and retailers and is evident in the success of the existing partnership between Wix and Modalyst through the Wix App Market. On average, Wix Stores that add dropshipping products increase AOV (Average Order Value) by 40% and sales revenues by 79% within the first four months.
With the acquisition of Modalyst, Wix business owners can connect their online store to an established marketplace of thousands of suppliers, manufacturers and wholesalers that allows them to white-label their products. Merchants then import the products directly to their online store. When a purchase is placed, orders are packaged and fulfilled by the supplier and can be fully branded for a full white-label solution. The merchant receives tracking numbers and is updated on the fulfillment status of each order via their Wix dashboard.
"We're proud to welcome Modalyst to expand the infrastructure of Wix eCommerce," said Arik Perez, Head of Wix eCommerce. "Merchants can significantly scale their businesses and in providing them with a native solution, we can help them continue to maximize their store footprint, all in one place from the Wix platform."
