The American Flag Football League (AFFL), the preeminent flag football organization in the United States, and Israel's LSports real-time sports data solutions provider, have announced an exclusive data distribution partnership valued at $6 million.
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The five-year agreement was announced by LSports co-founder and CEO Dotan Lazar, and AFFL CEO Jeffrey Lewis on Wednesday.
As the Official Data Partner of the AFFL, LSports will have the exclusive rights to the distribution of the league's official data. LSports will generate live statistics and odds for all AFFL games beginning with the start of the 2022 season.
The partnership follows the AFFL's recent slate of announcements, including its agreement with CBS Sports to broadcast games this summer, the launch of the league's women's division, and a commitment to pay equity as both the men's and women's champion will each earn a grand prize of $200,000.
"We've long since recognized the American market growth and we expect it to greatly evolve in the next few years. The agreement with AFFL definitely secures LSports a place there," said Lazar. "This deal positions LSports next to a select few who own exclusive rights to official sports, highlighting our unique offerings. AFFL odds will be a great addition to our already vast offerings."
