Makeup brand NARS has opened its first store in Israel, with business launching Thursday.
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The store, located in the Ramat Aviv shopping mall, is the brand's largest in Europe and the Middle East.
By opening the Ramat Aviv store, the brand – whose blush in "Orgasm" has become a cult favorite – hopes to increase its footprint in Israel. In July, the brand plans to launch a localized website, and open a total of 14 stores across Israel in the next five years.
NARS plans to open a store in Haifa by the end of 2021.
