Empathy, an Israeli-founded platform helping families navigate the logistical and emotional journeys they face after losing a loved one, has announced a concept partnership with New York Life, America's largest mutual life insurer. Empathy's digital companion mobile app is now available to New York Life beneficiaries, the company announced Tuesday.
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Combining technology and human support, the Empathy app helps to simplify end-of-life bureaucracy, minimizes tedious tasks, and automates processes involved in the administration of an estate – freeing families to deal with emotional repercussions, and to be there for one another. Empathy also offers human support to provide users both emotional and practical assistance, creating a hybrid experience to help families navigate arrangements and grief.
"This work with Empathy as a concept partner continues New York Life's long-standing tradition of innovating on behalf of our policy owners and their loved ones," said Sean Madgett, head of business development for New York Life Ventures.
"We are proud to partner with New York Life to support the company's beneficiaries in their times of need," said Ron Gura, CEO of Empathy. "Empathy's core mission is to protect families when navigating a loss and we are proud to bring a technological solution that supports them through every stage of the grieving process. There's no doubt that logistics are made hard by grief and grief is made harder by logistics. Technology can ease the burden."
