Tel Aviv-based in-game advertising platform Odeeo has raised $1 million in a pre-seed round led by Play Ventures with participation from gaming founders and angel investors such as Eric Seufert and Michail Katkoff.
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Odeeo, founded in 2021 by CEO Amit Monheit and CPO Elad Stern, aims to help publishers monetize better with non-intrusive audio ads that respect player experience and privacy.
Odeeo is an alumnus of IDCX Studio, a super-seed studio managed by Israeli VC firm AnD Ventures, Mixer Work & Lounge, and the IDC Alumni Association.
"We are extremely proud of Amit & Elad," says Ariel Cohen, partner at AnD Ventures & IDCX Studio program lead. "Their laser-focused strategy and relentlessness in disrupting a large existing market are incredible!"
Odeeo's lightweight SDK has already been integrated with over 100 games, serving campaigns by Fortune 500 brands such as McDonald's, CBS, and Progressive – and has a waitlist of over 200 additional game titles.
