Lior Raz, co-creator and star of hit Netflix shows "Hit & Run" and "Fauda," will be a keynote speaker at the company's upcoming Virtually Live! by Kaltura event, scheduled to take place online on Nov. 9, the virtual event platform developer announced Tuesday.
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Raz will inspire marketers with insights into creating engaging content for their audiences, and how they can do so with creative storytelling and digital distribution channels.
Geared towards marketing and business leaders, such as CMOs, event marketers, marketing executives, and martech directors, Virtually Live will focus on the rise of virtual events and discuss the future of video content and marketing. From its impact on the marketing funnel, to how brands can leverage video to thrive in increasingly virtual industries, the event will cover a broad range of topics that have become integral to marketing operations during COVID.
"I'm excited to be taking part in this key event for digital marketers and the digital event industry," said Raz. "Creating content that audiences find engaging is no small task, and the lessons that I and my co-creators have learned can be translated into impactful practices for marketers who are faced with using video in every element of their job. As a former marketer, I can identify with their challenges and opportunities, and am happy to share my experiences for them to leverage in their day to day."
"I am extremely excited to have Lior Raz with us as a keynote speaker at Virtually Live," said Michal Tsur, co-founder, president, and CMO of Kaltura. "Lior is a master of telling compelling stories, carrying over lessons from his time as a marketing expert to his current stardom as a screenwriter and actor. He knows his audiences, he knows how to generate excitement around his series, and most importantly he inspires others to engage with his stories, increasing their effect tenfold. We look forward to hearing him share his insights with the marketing industry."
