Empathy, a platform helping families navigate the journey they face after losing a loved one, today announced it has raised $30 million in Series A funding. The round was led by Entrée Capital, with participation from General Catalyst, and Aleph, who doubled down on their seed investment, as well as LocalGlobe, Primetime Partners, and prominent angel investors including Shai Wininger (CEO & Co-Founder of Lemonade), Sir Ronald Cohen, John Kim (ex-President of New York Life), and Micha Kaufman (CEO & Co-Founder of Fiverr).
Follow Israel Hayom on Facebook and Twitter
The US end-of-life industry is projected to grow to approximately $100 billion in the next three to five years, including death care, estate management and other services, yet this industry remains outdated and fragmented. This leaves bereaved families to deal with hundreds of hours of logistics and responsibilities that are confusing, unintuitive, and emotionally draining. Empathy's app combines technology and human support to save families time, money and stress. The app streamlines end-of-life logistics, minimizes tedious tasks, and automates estate administration, while providing emotional guidance along the way.
The funding will be used to further expand Empathy's presence across the US by releasing new products, fostering additional strategic partnerships, and growing its multidisciplinary team to achieve its mission of empowering bereaved families to handle all the responsibilities and emotions that come with loss. Empathy has raised a total of $43 million in the last year.
"Empathy is a customer-centric company with compassion at our core. We aim not only to help families who are dealing with loss but also to act as a catalyst for change in the industry at large," said Ron Gura, co-founder and CEO of Empathy. "Thanks to the support from our new and existing investors, and our partnerships with trailblazing companies leading their respective industries, software is finally being leveraged to make a significant difference for families struggling with loss. We are humbled to hear from the bereaved families we've helped already, and are determined to continue working to help as many as we can in alleviating both the logistical and emotional burdens of a loved one's passing."
