Mobile game publisher Voodoo announced this week that it has acquired Beach Bum, a casual games studio headquartered in Israel.
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Since its inception in 2015, Beach Bum – founded by Shachar Schaka, Keren Marom, and Gil Levy, has set out to bring popular traditional tabletop and card games into head-to-head mobile environment. The company generated gross revenues of approximately $70 million in the last 12 months.
The acquisition of Beach Bum marks an important new milestone as part of Voodoo's games portfolio diversification. Earlier this year, Voodoo announced its ambition to expand into the casual gaming market and increase the share of the group's non-advertising revenues thanks to in-app purchases.
Alexandre Yazdi, Co-Founder and CEO of Voodoo, said: "Shachar, Keren, and Gili have created a leader in their category, and built a strong, lean and very high performing team. This is exactly the type of company we like to partner with. Beach Bum and Voodoo share the same business philosophy and the same unlimited ambition to create a worldwide leading and inspiring mobile gaming company. Being together is a major step towards that direction."
