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Home Science & Technology Startup Nation Tech Bits

Fintech startup Futora raises $6M for customized investment products

by  Noga Martin/ILH Startup Editor
Published on  10-13-2021 15:49
Last modified: 10-13-2021 15:49
Fintech startup Futora raises $6M for customized investment productsOfer Hajayov

Futora co-founder and CEO Asaf Seri | Photo: Ofer Hajayov

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Fintech startup Futora, established by the founders of Modelity Technologies, has successfully completed a $6 million fundraising round, the company announced this week.

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Futora's vision is to make personal investment products available and accessible to all. The company's technology allows banks and financial institutions to create investment products that are personally customized for each client.

The round included TAU Ventures, Tel-Aviv University's investment fund, North First Ventures, J-Ventures from Silicon Valley, and serial fintech entrepreneur Sergio Fogel. The company is now traded at a value of over $16 billion dollars.

Futora was founded in 2020 by Asaf Seri and Ayal Leibowitz after selling Israeli fintech pioneer Modelity Technologies, to the German LPA.

Seri said, "For us and our investors, Futora is much more than a venture. It's a passion. After many years in the fintech domain, we wanted to transform an industry that traditionally is reserved for a small eliteand render it accessible to all. My dream is that in several years, anyone who wishes to invest in a product adapted precisely to their level of risk and preferences will click on the Futora icon."

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