Polartec, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, has partnered with Browzwear, an Israeli provider of 3D digital solutions for the fashion industry. A first for the brand, users will now be able to digitally design and create with Polartec's performance fabric range. The fabric library became available in the VStitcher 2021.2 Edition starting Oct. 12, with subsequent rollouts of new fabric technologies in future upgrades.
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The new partnership is expected to allow designers using Browzwear to digitally preview and design with Polartec fabric technologies, allowing the user to accurately visualize the fabric's texture, drape, and movement in true-to-life 3D. Browzwear's true-to-life 3D renderings can be leveraged in the sales process, enabling data-driven manufacturing and reducing overproduction.
Browzwear's 3D solutions are in use by more than 650 organizations, such as Polartec customers Patagonia, Nike, Adidas, Burton and VF Corporation.
"Empowering people with our performance fabrics has long been a driving focus of Polartec," said David Karstad, Polartec VP of Marketing and Creative Director. "Browzwear not only improves the efficiency and sustainability of using Polartec fabrics, 3D platforms enable designers to realize the potential of their creativity and fuel our industry."
"We are elated to partner with Polartec, a company that shares our commitment to driving innovation for a more sustainable industry," said Sean Lane, VP of Partnerships and Solutions at Browzwear. "We look forward to working together to catalyze large-scale, positive change to reduce inefficiencies that impact businesses and the environment."
