Swiss luxury watchmaker Audemars Piguet is opening its first retail outlet in Israel on Rothschild Blvd. in Tel Aviv, the company has announced.
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The new space will be one of 10 that Audemars Piguet plans to open worldwide by the end of 2022, and will measure 280 square meters (3,013 square feet) of ground-floor space in a historic Art Deco building. In addition to its watches, the Tel Aviv AP store will offer a bar, lounge space, and patio.
Currently, AP operates 75 stores and boutiques globally, including seven in the Middle East.
It takes eight months to assemble a single AP watch, and the company produces only 45,000 a year. Prices for an AP timepiece begin at 58,000 shekels ($18,365).
