Israeli foodtech startup Wilk today officially unveiled its new brand, including the change of its name from BioMilk. The company said its rebrand represents Wilk's commitment to transforming the dairy industry through technologies that facilitate the sustainable cell-based production of high quality human and animal milk.
Follow Israel Hayom on Facebook and Twitter
Wilk is developing an industrial process for producing both human and animal milk from milk-producing mammary epithelial cells. Based on more than 10 years of proprietary research from the Hebrew University of Jerusalem, the technology enables the production of authentic, cultured milk – with all its components and ingredients – in a sustainable manner.
"We see a unique opportunity for our company to stand at the vanguard of the Revolution of Milk, working with other key players for the benefit of humanity, thus our decision to rebrand from BioMilk to Wilk," said Tomer Aizen, CEO of Wilk.
"The 'W' in Wilk stands for 'we' and represents how, by collaborating with industry partners, we can all work together to establish sustainable means of production that can guarantee the continual supply of milk and dairy-based products for future generations," Aizen said.
