Humanz, an artificial intelligence (AI)-powered influencer marketing platform that connects influencers and content creators with brands, has closed an $8 million seed round led by the Stardom Ventures fund, the company announced Monday.
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The round was joined by More Investment House and the Schestowitz Group, who following successful use of the platform across all its brands over a two-year period, chose to invest in the company. The money will be used to continue development of Humanz unique technology, accelerate growth in the US market, develop additional technologies in the world of e-commerce and recruit employees in the fields of data and development.
Humanz technology, developed by five 8200 alumni whose work focused on detecting security threats, enables the management and measurement of influencer campaigns. Humanz also makes information available to Influencers through the Humanz App, where influencers have access to their personal data to best understand their audiences. For the development of these complex and proprietary algorithms the company received a $1 million grant from the Israel Innovation Authority.
Today, Humanz works with global brands such as Unilever, Adidas, Kimberly-Clark, and McDonalds.
Liav Rafael Chen, co-founder and CEO of Humanz, said, "Since 2018, Humanz has consistently tripled our revenue each year. We recently set up operations in the United States where one of our first clients is Google who uses Humanz' proprietary technology to find influencers to create content aimed at raising awareness around the 'scam' phenomenon currently infiltrating social networks."
