Cipia, a provider of AI computer vision in-cabin automotive solutions, has been awarded a design win from a new Chinese OEM, the company announced Monday.
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Cipia's Driver Sense DMS, utilizes IR (infrared) cameras to track the driver's facial features and appearance (identifying visual cues, such as eyelids, pupils, gaze, etc.). The system's computer vision and AI algorithms analyze the images to assess the driver's behavior and determine the physiological condition of the driver to detect dangerous behaviors behind the wheel (fatigue, distraction, talking on the phone and more).
Driver Sense DMS will be integrated into a new platform and car model that is being designed for export. As part of this integration, the Driver Sense software will run on an SoC from strategic partner Ambarella, and is scheduled to start production in 2022.
The design win will see the company's DMS installed in 21 different vehicle models, on seven different platforms, across five different car manufacturers globally, including China's largest auto manufacturer, SAIC Motor, and an electric car manufacturer in the USA.
"We are pleased to both announce this latest design win and expand our cooperation with Junjie to a new OEM," said David Tolub, CEO of Cipia. "This agreement reflects our ability to support aggressive production schedules, and strengthen our customers' competitive and technological advantage."
China's automotive market has been growing steadily over the past two decades, manufacturing 25 million new vehicles in 2020.
