The Israeli licensee of ice cream maker Ben & Jerry's has launched a new flavor that caters to the kosher-for-Passover palate: matzah with chocolate.
Although a similar holiday-themed flavor was introduced in 2008, but this is on an entirely different level, the company claims. The flavor is called Matzah Crunch, and Israel Hayom's editors have already tasted it and gave it a thumbs up.
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It appears to be particularly tailored to fans of vanilla but it's definitely not plain vanilla when it comes to its effect. It is rich with flavor but not too strong, providing a pleasant reprieve for those who might find Passover desserts less appealing.
What's more, it actually does have pieces of matzah without compromising its texture in any meaningful way.
The bad news is that it will not be widely available at a grocery store near you, only at the factory stores, which are located in Yavne and Be'er Tuvia.
"Since we are limited in the variety of ice cream we offer during Passover [because of religious dietary laws], we always challenge our workers to come up with new flavors that would meet the holiday spirit," Ben & Jerry's Israel CEO Avi Zinger said.
Zinger has locked horns with the global Ben & Jerry's company after it announced that it would no longer allow its products to be distributed beyond the Green Line starting in 2023, likely in response to pressure from anti-Israel activists. Zinger said he would not agree to this and will not renew the contract under these conditions.
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