Europe's top basketball league, EuroLeague, has opted for technology from Israeli startup MindFly to enable first person point-of-view from EuroLeague players, the league and the company announced Monday.
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Players in the upcoming season will all be fitted with a MindFly artificial intelligence (AI)-powered bodycam during games. For the first time, fans will be able to watch, hear, and experience everything their favorite player does on the court.
Kicking the season off, two to three players will be wearing the bodycams during matches. Using this footage, MindFly's cloud-based artificial intelligence (AI) system will create First-Person Point of View (FPV) highlights for Euroleague social channels. Euroleague is planning to convert this content into non-fungible tokens (NFT) to be sold to Euroleague fans.
"Finally, we've found an AI First Person Point of View solution that's 100% safe, 100% wearable and 100% invisible," says Marc Bertomeu, EuroLeague Innovation Manager, quoting feedback from professional players across several teams in the Euroleague, that have tested MindFly's solution since October 2021.
"Our message to the clubs and players is 'you wear the vest, we do the rest', and today MindFly creates new and exciting content for all sports fans, which did not previously exist," says Eran Tal, co-founder and CEO of MindFly.
MindFly was founded in early 2021 by Tal and CTO Yehuda Elmaliach. To date, MindFly, which employs eight workers in Tel Aviv and Barcelona, has secured $1.7 million in seed funding.
